About BaselaneBaselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Cooperative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more. We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States.

Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios. This is a hybrid role, which requires two days a week in our downtown Toronto office. About the roleAt Baselane, we’re building the leading financial platform for real estate investors & operators.

We’ve started with banking and bookkeeping, but there’s much more we can build and many more customers we can serve. We’re looking for an entrepreneurial Product Manager to help us drive new areas of growth. You’ll explore a new customer segment, deeply understand how they operate, uncover underserved problems, and identify opportunities for Baselane to deliver meaningful value.

You’ll take the most promising ideas from early discovery through validation, product development, and launch, with the goal of developing our next growth opportunity. You won’t always have a clear roadmap, deep, established knowledge of the new customer base, or a proven solution. Take identified new market opportunities and customer segments to flesh out their workflows, motivations, pain points, and financial needs to deliver meaningful value for Baselane.

Get close to customers. Lead hands‑on research through interviews, workflow observations, surveys, and usability testing. Go beyond what customers say they want to uncover underlying problems, unmet needs, and opportunities others might miss.

Combine customer insights, market research, competitive analysis,



and business data to assess market potential, willingness to pay, revenue opportunity, and strategic fit. Turn insights into clear hypotheses and test them through experiments, prototypes, and lightweight MVPs. Leverage AI tools to rapidly build interactive prototypes, explore solutions, and gather customer feedback before committing significant engineering resources.

Own the journey from problem definition and initial product concepts through MVP development, launch, and iteration. Define success metrics and use customer feedback, adoption, engagement, retention, and revenue signals to understand what’s working. Proactively use AI and automation to accelerate research, analysis, prototyping, and product development.

Partner with Marketing and cross‑functional teams on positioning, launch strategy, and early customer acquisition. 5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments. Exceptional customer curiosity and research skills. You know how to enter unfamiliar industries, ask the right questions, uncover meaningful customer problems, and translate messy qualitative insights into explicit product direction.

You can look beyond existing solutions, connect customer needs to new opportunities, and envision compelling products that solve real problems. You can size markets, assess competitive dynamics, understand business models and unit economics, and make thoughtful decisions about where to invest. You’re comfortable working hands‑on with SQL, product analytics, and experimentation.

You’re comfortable using AI tools to independently build functional prototypes, automate workflows, accelerate analysis, and move ideas forward. You can turn an ambiguous problem into a transparent plan, build alignment, and drive products from concept to launch without needing constant direction.

Experience building B2B or B2C products for underserved or highly specialized customer segments. Equity - Ownership in what we are building! Life Insurance and Disability Coverage Flexible working location Regular social events #

📌 Senior / Lead Product Manager - New Verticals (Winnipeg)
🏢 Parameter Ventures
📍 Winnipeg