From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout.We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default._______________________________________________________________________Docker's Product-Led Growth (PLG) team owns turning product usage into revenue across the full Platform: the Container business (Docker Desktop, Docker Hub, Docker Build Cloud, Docker Scout) and the AI business (Sandboxes, AI Governance, Model Runner, MCP Toolkit, MCP Catalog). Lifecycle marketing is one of the fastest-scaling parts of that team: it already owns user and admin nurtures, renewal automation, and first-touch outreach for PQLs and inbound leads, running against a marketable base in the tens of millions.Senior Lifecycle Marketer, you'll report directly to the VP of PLG and partner closely with our existing lifecycle marketing lead.

You'll take ownership of assigned products, audiences, and lifecycle stages, with real input into shaping the approach for what you own, not just shipping someone else's plan, and you'll help turn a fast-growing list of priorities into a structured, scalable lifecycle engine._______________________________________________________________________You've done lifecycle marketing specifically, not just growth or demand gen, and you know how nurture, activation, retention, and renewal connect across a product's full lifecycle. You know how to validate an audience and its underlying signal before it ships: spot-checking record-level data, sanity-checking targeting logic, and catching a bad segment before it reaches users. You don't need to write SQL yourself, but you can work directly with data teams to confirm a list is right.

You operate well across marketing, sales (BDR and renewals), data, and design/agency partners, and you know how to keep programs moving even when you don't own every dependency.

Marketing Automation Execution: You've personally built campaigns in Marketo or an equivalent platform,



not just briefed them: audience builds, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring, including troubleshooting a broken data sync in the moment.

Technical Translation: You can take a technical product or a raw usage signal, a feature adoption event, a usage threshold, a new capability, and turn it into messaging that reads credible to a developer or admin, not generic marketing copy. _______________________________________________________________________Design and run large-scale programmatic sends, such as recurring account health checks, to a base in the tens of millions, working within the team's marketing automation stack (currently Marketo and Mailgun; Partner with data and growth engineering to pull the usage signals campaigns depend on (Snowflake and internal data tools), and validate that an audience and its underlying signal are correct before every send. Run pre-send QA and live proofs on every campaign, monitor launches as they go out, and troubleshoot issues in real time, including broken data syncs. Turn technical product usage and adoption signals into messaging that reads credible and useful to developers and admins, not generic marketing copy.

Take a rapid-growing list of priorities and turn it into a concrete build queue: itemize the work, sequence it, and flag capacity or dependency issues early. Work with design and agency partners to keep campaign quality and turnaround on track.

Lifecycle Marketing Experience: A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion. A track record of owning campaigns end to end (strategy, build, QA, send) and shipping programs that moved a real metric: activation, retention, or renewal conversion.

Marketing Automation Build Experience: Hands-on build experience in Marketo or an equivalent marketing automation platform: audience builds, program/campaign setup, suppressions and contact governance,



pre-send QA and live proofs, and launch monitoring.

Data & Targeting Validation: Comfortable working directly with data teams to validate record-level data and targeting logic, for example auditing who's actually in a segment or spot-checking a list against expectations. Writing SQL yourself is a plus, not a requirement. Technical-to-Message Translation: A track record of turning a technical product or a raw usage signal into messaging that reads credible to a developer or admin audience, not generic marketing copy.

Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms. Senior-level judgment and ownership as an individual contributor: you can run with ambiguity and drive a program without every step spelled out, and you collaborate well with another senior peer on the team. _______________________________________________________________________Build a working relationship with data, BDR, renewals, and design/agency partners. Audit the current state of user and admin nurtures, renewal automation, and PQL/lead outreach, and get familiar with the Marketo/Mailgun stack and its upcoming transition.

Ship Owned Campaigns: Stand up a first version of automated renewal outreach in partnership with the renewals team. Own a mature, scaled set of lifecycle programs across your assigned products, audiences, and lifecycle stages. Help lifecycle marketing operate as a predictable, automated engine rather than a set of one-off campaigns, as scope keeps expanding across the Platform.

Visa sponsorship: Compensation & Equity All full-time roles include equity. Remote-first by design – Work from your home, with offices in Seattle and Paris for connection and collaboration. Home office support – US$100 net per month to help support your work.

Parental leave – 16 weeks of paid parental leave after six months of employment. Equity for all full-time employees – Share in Docker's long-term success as we continue to grow. Medical, retirement, and paid holidays vary by country.

We are committed to building a team that reflects a broad range of backgrounds, experiences, and perspectives. We believe diverse teams build better products, make better decisions, and better serve our global community. #

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Docker
📍 Winnipeg