Senior Lifecycle Marketing Manager to be part of our Marketing department. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology.

With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more.

With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers. When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. to getting new customers in the door, to turning those customers into Jobber advocates! Lifecycle marketing is responsible for creating and advocating for best-in-class experiences that deliver the right message, to the right people, at the right time.

We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like. Reporting to the Acquisition Manager, Lifecycle Marketing, the Senior Lifecycle Marketing Manager will be responsible for orchestrating our ideal customer experience. efforts and creating experiences that are mutually beneficial to both customers and Jobber, ultimately ensuring we’re effectively capturing revenue. You will partner cross-functionally to optimize our customer journey, including all associated customer communications.

In addition,



you will run experiments to explore and validate new strategies for how we can effectively move our customers through the funnel. You will represent Lifecycle Marketing across the organization and be a steward for your area of focus across the business. Through your work with our Business Operations, Marketing, Sales, Success, Product, and Growth teams, you'll create great user experiences at scale and conduct experiments to discover what works.

The Senior Lifecycle Marketing Manager will: Own the Leads portfolio end to end: the strategy, the programs, and the metrics for how leads are nurtured into trials and how trials convert into paying customers. Own and extend Jobber’s AI-enriched lead journeys, using enrichment and orchestration tooling (currently Clay and n8n) to build customer profiles and route leads into personalized experiences based on intent. Connect the lead experience to the trial experience so a customer sees one continuous, personalized journey from first touch through conversion, and work with Product on how that personalization carries into the app.

Run a test-and-learn program against lead-to-trial and trial-to-paid metrics: form hypotheses, design experiments, read the results honestly, and iterate until the number moves. Have hands‑on experience using AI tools to enrich customer data and personalize communications at scale, beyond drafting copy. Bring a test‑and‑learn posture to AI: you experiment with new tooling in your own workflow, can separate what works from what’s hype, and are comfortable in the weeds when the data is incomplete.





Take full ownership of the outcomes tied to your KPIs, including when the data is imperfect. You find a way to measure, ship, and learn rather than wait for clean inputs. Understand customer behaviour, barriers, and motivations from first‑hand sources, and change the journey because of what you learn.

You set your own priorities, keep your manager informed without being asked, and flag risk early. To support this, the role is open to candidates based in one of our hub cities: We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and market-competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential. To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid!

We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win! #

📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Jobber
📍 Winnipeg