Position SummaryThe Senior Manager, Business Development Operations ensures that qualified opportunities become high-quality, well-scoped, well-priced proposals that win, as efficiently and consistently as possible. It also owns the operational side of business development: identifying opportunities, coordinating RFP responses, facilitating scoping and pricing, and continuously improving the systems, tools and processes that support agency growth. The role works closely with Account Management, Creative, Strategy, Project Management, Finance, agency leadership and other subject-matter experts.

This is not a quota-carrying sales role and does not own client relationships. It is a hands-on role for someone with business development experience who enjoys turning complex opportunities into organized, compelling, well-coordinated proposals that win more business. Key ResponsibilitiesOwn Proposal & RFP Development Own the process for qualified new-business opportunities, including proposals, RFP responses, Statements of Work (SOWs) and Task Orders, from intake through final submission.

Study each opportunity’s requirements and the requester’s underlying business need, and shape the response so it presents West Cary Group as the right solution. Review each RFP for ambiguities, gaps and risks, decide which clarifying questions to ask, and manage the Q&A; process and its deadlines. Monitor and track qualified opportunities from agency relationships, referrals, marketing efforts, RFP intake, procurement marketplaces and other business development channels, across both commercial and government clients.

Work with Account Management to understand business goals, client requirements and desired outcomes. Work with Creative, Strategy, Project Management, Production, Technology and other subject-matter experts to define scope, deliverables, timelines, effort estimates, staffing requirements,



assumptions and dependencies. Identify gaps, risks, conflicting assumptions and unresolved questions before proposals are finalized.

Pricing is set by the Account Management leadership team and approved by agency leadership; Draft, assemble, edit and coordinate proposals, RFP responses, SOWs, Task Orders and related business development documents. Translate input from agency leaders and subject-matter experts into transparent, compelling client-facing materials. Coordinate required commercial, contractual, procurement and security reviews.

Maintain Proposal

Resources & Drive Continuous Improvement Maintain reusable proposal content: agency credentials, team resumes, case studies, past-performance examples and standard response language. Continuously improve how effectively and efficiently proposals get done, improving the tools, processes and content behind each one so the agency can respond faster and better. Operate and continuously improve the agency’s AI-enabled and automated workflows for proposal development, RFP responses and SOW creation.

Help maintain and expand the proposal knowledge base and reusable content resources. Apply sound judgment and quality control to AI-assisted work products. Qualified opportunities become high-quality proposals efficiently and consistently, and those proposals turn into wins, not just submissions.

Scope, staffing assumptions, pricing inputs and proposal content are aligned before submission. Proposal development becomes faster,



more consistent and less dependent on manual effort. AI and automation measurably improve proposal quality, consistency and turnaround time.

The agency pursues more qualified opportunities without a proportional increase in administrative effort.

About West Cary

GroupWest Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, serving mid-sized local and Fortune 500 clients across a wide range of industries. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. hybrid, with a minimum of 2-3 days per week in the office 5 or more years of experience in business development operations, growth operations, proposal management, capture management, sales operations or a similar role.

Experience writing and managing proposals, RFP responses, SOWs, Task Orders or other complex client-facing business documents, and seeing them through to submission. Ability to understand a requester’s business needs and present a clear case for why West Cary Group is the right solution. Strong project-management and organizational skills, with the ability to manage multiple opportunities and deadlines at once.

Demonstrated attention to detail and commitment to quality: you catch the inconsistent number, the missed requirement and the wrong client name before it goes out. Comfort working in a small organization with home-grown tools and building structure where little exists.

Experience in an advertising, marketing, consulting, professional-services or other project-based organization.

Experience with rate cards, staffing models, project estimates or proposal pricing. #

📌 Senior Manager, Business Development Operations (Winnipeg)
🏢 West Cary Group
📍 Winnipeg