At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L;, leading a team, and driving partnership strategy.

This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.

This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.

As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.





Direct control over budget allocation and investment levels across channels

Your optimization decisions drive both immediate ROI and long-term partnership health

Manage multiple brands with different customer profiles

Navigate the intersection of B2B partnership management and B2C performance marketing

Balance partner relationships with data-driven optimization

Influence partner marketing strategy while ensuring Agoda profitability targets

Channel Mastery & Technical Growth You'll oversee the full marketing funnel:

App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets

Emerging Channels (SEO, email/CRM, customer marketing) — build recent growth drivers

Advanced SQL for booking analysis and channel performance tracking

Marketing analytics including attribution modeling and incrementality measurement

Weekly syncs with partner marketing team

Manage, mentor, and develop a team of 2-3 marketing specialists

Conduct performance reviews and career development conversations

Strategic Marketing Leadership & P&L; Ownership Set overall marketing strategy and influence ROI targets; Own the full marketing P&L; for the partnership





Write SQL queries to answer strategic business questions and guide team on complex analysis

Strategic Planning & Executive Stakeholder Management Develop annual marketing roadmap and quarterly plans aligned to partnership goals

Lead weekly syncs with partner marketing leadership

Own the annual planning process and budget allocation across channels

Partner with Agoda's commercial and product teams on partnership optimization

Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data

Program & Project Management Build detailed project plans with risk mitigation and milestone tracking

Analytical & Technical Skills SQL proficiency (daily usage for analysis; Strong analytical thinking with ability to translate data into actionable insights

Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)

Bonus: Experience with experimentation design and statistical analysis

7-10+ years in marketing, growth, or analytics roles

Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)

Experience optimizing marketing campaigns toward ROI/profitability targets

Background in digital marketing, growth marketing, or marketing analytics preferred

Required: Complex stakeholder management including partner relationships at senior levels

Test new ideas, run experiments, see direct impact on partnership performance

Work with Agoda's best-in-class marketing practices

Travel #Tech #

📌 Senior Manager, Marketing Analytics (Bangkok-Based, Relocation Provided) (Montreal)
🏢 Agoda Company Pte.
📍 Montreal