Lead paid media strategy across Meta, TikTok, and YouTube in Vaughan, working four days onsite and one day remotely each week.

This Senior Manager role oversees digital advertising across multiple beauty and personal care brands. You will balance strategic planning with hands-on execution, connecting campaigns to retail sales, Amazon traffic, and physical-store performance. The work supports full-funnel campaigns in an omnichannel consumer business.

Key Responsibilities

Develop paid media strategies across Meta, TikTok, YouTube, and other channels

Plan and optimize full-funnel campaigns against commercial objectives

Manage budgets, targeting, creative testing, and campaign optimization

Connect media performance with retail sales and Amazon traffic





Translate campaign data into leadership recommendations and dashboards

Requirements

Five to seven-plus years in paid media or digital advertising

Hands-on Meta, TikTok, and YouTube or Google Ads knowledge

Full-funnel strategy and budget allocation experience

Solid analytical, numerical, communication, and reporting skills

Ability to work onsite in Vaughan four days weekly

Bring paid media leadership, omnichannel measurement, and hands-on platform expertise to growing consumer brands in Vaughan.

📌 Senior Manager Paid Media (Winnipeg)
🏢 Michael Page Canada
📍 Winnipeg