Lead paid media strategy across Meta, TikTok, and YouTube in Vaughan, working four days onsite and one day remotely each week.This Senior Manager role oversees digital advertising across multiple beauty and personal care brands. You will balance strategic planning with hands-on execution, connecting campaigns to retail sales, Amazon traffic, and physical-store performance. The work supports full-funnel campaigns in an omnichannel consumer business.Key Responsibilities:

Develop paid media strategies across Meta, TikTok, YouTube, and other channelsPlan and optimize full-funnel campaigns against commercial objectivesManage budgets, targeting, creative testing,



and campaign optimizationConnect media performance with retail sales and Amazon trafficTranslate campaign data into leadership recommendations and dashboardsRequirements:

Five to seven-plus years in paid media or digital advertisingHands-on Meta, TikTok, and YouTube or Google Ads knowledgeFull-funnel strategy and budget allocation experienceStrong analytical, numerical, communication, and reporting skillsAbility to work onsite in Vaughan four days weeklyBring paid media leadership, omnichannel measurement, and hands-on platform expertise to growing consumer brands in Vaughan.

📌 Senior Manager Paid Media (Winnipeg)
🏢 Michael Page Canada
📍 Winnipeg