The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting allCanadians in both the stories that we tell and the composition of our workforce.

We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

The Globe and Mail is seeking a Senior Marketing Manager to help shape how the next generation of Canadians discover and engage with one of Canada's most influential media brands. Sitting at the intersection of audience development, brand marketing, content marketing and product marketing, this role leads initiatives designed to introduce new audiences to The Globe's journalism, journalists and products, ultimately contributing to the company's long-term digital subscription growth. The successful candidate will relish the opportunity to work collaboratively across all departments and own the planning and execution of integrated marketing campaigns that strengthen The Globe brand and drive awareness, trial and consideration of The Globe's core products and features.

This role reports to the Senior Director, Marketing and Audience, and is supported by external creative agencies and two direct reports. Develop the strategy and oversee execution of paid and organic marketing programs designed to increase qualified traffic,



trial and consideration.Partner with the audience team to increase discoverability of The Globe's content and brand across social, video and emerging platforms.Lead Brand Marketing Initiatives Own the planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand in the marketplace.Translate editorial priorities and major news moments into compelling marketing opportunities, showcasing the value of Globe journalism and the expertise of our journalists.Work closely with Product, UX and subscriber engagement teams to identify and communicate user benefits that resonate with prospective audiences. Measure and Optimize Performance Analyze campaign performance and audience behaviour to identify insights and optimization opportunities.Use audience, platform and marketing and research data to inform future strategy and investment decisions.

Ownership of initiativesthat span audience growth, brand marketing and product marketing; Exposure to emerging technologies, evolving consumer behaviours and digital subscription strategies; Significant visibility across the organization and opportunities to develop as a marketing leader; The ability to make a measurable impact on both business performance and Canadian public discourse. 7+ years of experience in audience development, growth marketing, brand marketing, content marketing or product marketing.Experience leading and developing a small team, including oversight of sponsorship marketing or partnership initiatives.Strong understanding of digital audience behaviour, content distribution and platform ecosystems,



with a demonstrated interest in current technology and AI.Experience leading integrated marketing campaigns across multiple channels, leveraging data and insights to guide decisions.A strong interest in current events, business and investing news, and political coverage.Experience in media, publishing, subscriptions, technology or content-driven products. Placement within this range depends on a candidate's level of experience, technical skills, and alignment with the role's requirements. This role may be eligible for The Globe's Annual Incentive Plan, which is based on a combination of corporate and revenue objectives and rewards individual performance.

WHY CHOOSE THE GLOBE:The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.Competitive compensation to ensure we hire, retain and reward team membersHybrid work environment that promotes work-life balanceGenerous vacation and flexible work arrangementsParental leave top-upCompetitive health and dental benefitsAnnual wellness subsidyOn-site chiropractor and registered massage therapistEmployee and family assistance programFree digital subscription to globeandmail.Com and 40% off other Globe productsEducation assistance for external training courses We support continuing education and provide both internal and external opportunities for training and development. Artificial intelligence tools may be used to support certain aspects of the recruitment process, such as candidate sourcing or application review. THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process.

📌 Senior Marketing Manager (Marketing) - Hybrid (Winnipeg)
🏢 Canadian Inclusion
📍 Winnipeg