Shape consumer demand for Poppi at PepsiCo Canada using culturally curious marketing, emerging trend awareness, and solid brand strategy.

This Marketing Manager role leads the newest addition to PepsiCo Canada’s portfolio within a major consumer packaged goods category. You will build the consumer learning agenda, identify social and cultural opportunities, and develop marketing plans. Success requires collaboration across Sales Strategy, Field Marketing, Away from Home, Shopper Marketing, and agency partners.

Key Responsibilities:

- Build consumer-centric learning agendas with Insights partners
- Lead brand communication and media strategy initiatives
- Develop and execute marketing activities on time and budget




- Partner across marketing and sales teams on business plans
- Lead brand initiative communication with Sales organizations

Requirements:

- Bachelor’s degree required
- Seven or more years of relevant consumer packaged goods marketing
- Consumer-first, culturally curious perspective
- Ability to identify emerging trends and creator activity
- Proven agency relationship leadership and strategic thinking

Bring consumer curiosity, culturally relevant insight, and integrated marketing leadership to build Poppi’s Canadian brand presence.

📌 Consumer Marketing Manager Poppi (Mississauga)
🏢 Pepsico
📍 Mississauga