Shape Dropbox customer growth through lifecycle strategy, experimentation, and multi-product adoption across a global customer base.

This senior people leadership role owns lifecycle marketing across onboarding, engagement, retention, monetization, expansion, and re-engagement. You will determine investment priorities, establish measurement, and build scalable programs beyond individual email campaigns. Success depends on connecting product-led and sales-assisted motions with Product Growth, Product, Data Science, and Marketing Operations.

Key Responsibilities:

- Define lifecycle strategy, roadmap, and investment priorities
- Build scalable programs for adoption, retention, and revenue
- Lead customer communication strategy and channel planning
- Use controlled tests, holdouts, cohorts,



and revenue measurement
- Develop lifecycle operating model, planning, and technical capabilities

Requirements:

- 10+ years in lifecycle, CRM, retention, or customer engagement
- Experience setting strategy in SaaS or product-led businesses
- Expertise in experimentation, automation, segmentation, and personalization
- Robust cross-functional judgment across product, data, and marketing
- Experience with self-serve and sales-assisted customer motions

Bring strategic judgment and lifecycle expertise to Dropbox’s onboarding, retention, monetization, and expansion programs.

📌 Lifecycle Marketing Strategy Director (Canada)
🏢 Dropbox
📍 Canada