Shape integrated brand strategy through audience insight, positioning, and messaging while working remotely in Canada with a VP strategy lead.

As Director, Integrated Strategy, you are the primary day-to-day brand strategist and strategic integrator for assigned accounts. The work is weighted toward developing actionable strategy and coordinating multidisciplinary contributions. You will turn research, cultural context, category dynamics, and customer understanding into hypotheses, creative briefs, workshops, and strategic narratives.

Key Responsibilities:

- Own defined brand-planning and strategic workstreams independently
- Create positioning inputs, value propositions, brand character, and messaging
- Partner with creative teams during platform and experience development
- Coordinate strategic inputs across Brand, Medical, OCX,



Content, and Analytics
- Maintain continuity and strategic intent through execution

Requirements:

- Hands-on experience serving as a day-to-day brand strategist
- Strong ability to develop transparent, audience-led strategic recommendations
- Skill facilitating workshops and shared strategic working sessions
- Ability to identify gaps, overlaps, dependencies, and inconsistencies
- Willingness to rely on VP guidance for senior decisions

Use integrated strategy, cross-functional coordination, and audience-led thinking to connect brand direction with creative development and execution.

📌 Integrated Brand Strategy Director (Canada)
🏢 Syneos Health
📍 Canada