Lead organic social strategy at Critical Mass in Toronto, using data analysis and content development within a hybrid work model.As a Senior Social Strategist, you will guide social initiatives for key organizational clients. You will translate research, complex data sets, and insights into actionable playbooks. The work combines platform strategy, organic content concepts, client presentations, and performance measurement.Key Responsibilities:

Develop social audits, competitive analyses, and strategic recommendationsDefine content pillars, themes, and platform-specific strategiesCreate strategic plans, implementation roadmaps, and tracking mechanismsBrief clients and recommend actions across stakeholder levelsManage reporting, listening, optimization, and account maintenanceRequirements:

Four to six-plus years in organic social strategyExperience developing content with increasing responsibilitiesExpertise across major social platforms and organic practicesExperience with Sprout Social, Sprinklr, Hootsuite, or EmplifiClient-facing communication and cross-functional collaboration skillsBring organic social strategy, platform expertise, data interpretation, and client communication to Critical Mass in Toronto.

📌 Senior Organic Social Strategist (Winnipeg)
🏢 Interpublic
📍 Winnipeg