Drive casino growth through partnerships, acquisition, and retention for a North American social/sweepstakes casino, working hands-on across commercial initiatives.

As Casino Product and Commercial Lead, you will identify valuable audiences and turn commercial opportunities into measurable results. The role combines partnership development with brand positioning, channel evaluation, promotional economics, and customer lifetime value. You will approach brands, media companies, sports and entertainment organisations, communities, and other potential partners. Alongside the COO and established teams, you will develop propositions, negotiate agreements, launch partnerships, and support casino product improvements without managing a large team.

Key Responsibilities:

- Define casino positioning and prioritise valuable player audiences
- Evaluate acquisition channels and improve conversion performance




- Develop propositions and negotiate commercial partnership agreements
- Launch partnerships attracting valuable current casino players
- Connect product decisions with acquisition, retention, and revenue outcomes

Requirements:

- At least five years of meaningful online casino experience
- Evidence of commercially improving or scaling casino businesses
- Experience sourcing and launching commercial partnerships
- Understanding of promotional costs, retention, and customer lifetime value
- Resourcefulness executing independently within a lean team

Use casino partnerships, acquisition insight, commercial judgement, and audience understanding to expand reach and create measurable player value.

📌 Online Casino Growth Partnerships Lead (Toronto)
🏢 Van Kaizen
📍 Toronto