Position Title:Senior Producer, Audience Growth Temporary Long-Term (Fixed Term) Position Language Requirement:English Language Skills:English (Reading - P - Professional), English (Speaking - P - Qualified), English (Writing - P - Professional) Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Senior

Producer, Audience Growth(English Services) (On-Site)CBC Prairies is looking for an experienced newsroom leader who understands how to create content that will grow younger audiences where they look for it - on their phones. This is a full-time, temporary one year position.As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, the new senior producer of audience growth ensures CBC's content directly connects with people who live and work in the province, including new and younger Canadians. You are obsessed with optimizing display content - the headlines, images and framing that audiences first see when they encounter our stories across platforms.

You bring a deep understanding of platform behaviours, effective publishing practices, video formats, SEO, comments, moderation and audience expectations. You understand and keep up to date on industry trends and technologies. You know how to package compelling text and video for CBC’s mobile and streaming news apps, as well as third‑party platforms like YouTube and TikTok.





As a strong editorial leader reporting to the Managing Editor in your area you work closely with reporters and producers to ensure daily digital storytelling is innovative, timely and consistent with CBC's Journalistic Standards and Practices. You are constantly communicating learnings and data back to the teams. The position requires full-time, on-site presence at CBC locations in Calgary, Edmonton, Saskatoon, Regina, or Winnipeg.

Provide and interpret audience data to newsroom leaders to help inform their programming decisions. Provide clear, actionable feedback to teams on audience needs and publishing and packaging fundamentals. Work in partnership with CBC News’ Audience Growth team to: Communicate audience insights and context across all platforms to daily news teams.

Establish best practices across platforms to deliver on measurable audience growth goals for CBC News. Optimize high-performing local stories (including photos, graphics headlines, story-framing, sidebars, etc.). Evolve tactics for growing local audiences, including new platform experiments (e.Identify training needs across the newsroom.

Work closely with teams to get breaking news to the audience quickly and cohesively. Monitor trends across digital media and adapt workflows and publishing strategies as needed. Minimum seven years of journalism experience, five years of which must include video experience in a breaking news environment.





Proven passion for robust journalism, innovative video storytelling, and sharp, effective writing.

Experience in copy editing, fact‑checking, packaging, and production across platforms. Intimate knowledge and experience producing different video formats, such as vertical and mobile‑optimized storytelling. Nuanced understanding of audience behaviours on social and video‑sharing platforms.

Strong coaching skills and ability to train staff quickly. Ability to work flexible hours, including early mornings, evenings, weekends, and holidays. Ability to meet tight deadlines and navigate unexpected overtime.

Candidates may be subject to skills and knowledge testing. A mandatory Criminal record check. CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country.

That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e‑mail to [email protected].

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. We also invite you to take a look at our policy on conflicts of interest. Work Schedule:Full time #

📌 Senior Producer - Publishing (Winnipeg)
🏢 CBC / Radio-Canada
📍 Winnipeg