Relay is a digital banking platform that gives self-made business owners the tools and know-how to be excellent with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – shaping what we build, how we bring it to market, and how we drive adoption.From early ideation to product launch, you’ll own positioning and messaging, lead go-to-market strategies, shape pricing and packaging, and leverage market research and competitive intelligence to inform product decisions.

You won't just support GTM – you’ll help shape it, partnering across teams to drive experimentation, improve conversion, and ensure our products deliver real customer value and sustained growth.Serve as a key voice of the customer to inform product roadmap decisions and prioritization. Identify friction points in the user journey and partner with Product, Performance Marketing, and Data to test, experiment, and iterate on improvementsGo-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Ensure launches are grounded in customer needs and tied to measurable business outcomesCustomer & Competitive Insights: Lead research efforts to understand user needs, use cases, competitive dynamics, and market trends.





Translate these insights into compelling positioning and messaging that resonate with users across the customer journey and remain consistent across marketing channelsCross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Performance Marketing, Sales, and Partnerships to align on product marketing priorities, share insights, and deliver cohesive customer experiencesLaunch Execution & Enablement: You have 5+ years of product marketing experience, preferably at a high-growth B2B or B2B2C company, with a focus on marketing to SMBsYou have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomesYou’re a data-driven storyteller, skilled at defining KPIs, measuring performance, and translating data into compelling narratives that influence stakeholders and resonate with customersYou’re a customer champion – you engage deeply with customers, advocate for their needs, and translate insights into compelling positioning and messagingYou have exceptional project management skills, with a proven ability to lead cross-functional initiatives, influence stakeholders, and drive execution against objectives and deadlinesYou thrive in fast-paced environments,



bringing a strong ownership mindset, bias for action, and the ability to lead cross-functional initiatives, manage competing priorities, and drive measurable resultsThe Interview Process Stage 1: A 30-minute Google Meet video call with a member of the Talent teamStage 2: A 45-minute Google Meet video call with the Head of Product MarketingStage 3: A take-home case study followed by a 60-minute Google Meet video call with our teamStage 4: The annual salary range for this role is $139,500 CAD to $170,500 CAD.For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.Relay exists to help them thrive -- and that mission has to resonate with you.We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages. #

📌 Senior Product Marketing Manager (Winnipeg)
🏢 Relay
📍 Winnipeg