- As Senior Manager, Business Digital Enablement CRM Solutions, you will contribute to the oversight and strategic design of CRM primary product capabilities in IB Retail & Digital Banking, to drive client experience and to build primacy across the target IB Retail Segments while ensuring the business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.
- The incumbent acts as a Sr. Product Manager and manages the design and deployment front-line tools and solutions across our international markets for retail and small business segments. As a Sr. Product Manager, you will manage the definition, design, implementation and operational integrity of the enterprise wide IB Retail Business Digital Enablement roadmap, depending on the area of specialization (but not limited): Customer Relationship Management (CRM) technology (iCRM, Sales Platform, Salesforce), and campaign/portfolio management technology. The incumbent will work in close partnership with teams in Consumer Analytics, Digital Banking, Global Banking Technology, Global Operations, local business lines and the rest of the Consumer & Small Business team to identify, define and build innovative technology solutions for customers to deepen relationships and their engagement with Scotiabank products and solutions.
- Customer Focus:

Typical Day In Role

- As Senior Manager, Business Digital Enablement CRM Solutions, you will contribute to the oversight and strategic design of CRM primary product capabilities in IB Retail & Digital Banking, to drive client experience and to build primacy across the target IB Retail Segments while ensuring the business strategies,



plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.
- The incumbent acts as a Sr. Product Manager and manages the design and deployment front-line tools and solutions across our international markets for retail and small business segments. As a Sr. Product Manager, you will manage the definition, design, implementation and operational integrity of the enterprise wide IB Retail Business Digital Enablement roadmap, depending on the area of specialization (but not limited): Customer Relationship Management (CRM) technology (iCRM, Sales Platform, Salesforce), and campaign/portfolio management technology. The incumbent will work in close partnership with teams in Consumer Analytics, Digital Banking, Global Banking Technology, Global Operations, local business lines and the rest of the Consumer & Small Business team to identify, define and build innovative technology solutions for customers to deepen relationships and their engagement with Scotiabank products and solutions.
- Customer Focus:

Lead user led design sessions with front line users to ensure product design is reflective of the needs of the user

Product Strategy & Roadmap

Sr. Product Manager for IB Retail & Digital CRM solutions.

- Collaborate with stakeholders to define and execute the product vision, strategy, and roadmap.




- Translate business goals into clear and actionable product plans.
- Aligns IB CRM Capability Map with distribution and segments team focusing on growth segments
- Data-Driven Approach:
- Utilize data and analytics to identify user needs, track product performance, and make informed decisions. Conduct market research, user testing, and competitor analysis to stay ahead of industry trends and customer expectations
- Agile Development:
- Work closely with cross-functional teams, including engineering, design, and QA, in an Agile/Scrum environment. Drive the product development process, manage sprints, and ensure timely delivery of high-quality features.
- Self-Starter and Ownership:
- Take ownership of your work, demonstrating a proactive and results-oriented approach. Exhibit strong problem-solving skills and the ability to navigate complex challenges with minimal supervision.

Define and lead change management framework to assist in the implementation and adoption of any new technologies / functionalities deployed.

- Collaboration and Communication:

Foster effective communication and collaboration with various stakeholders, including internal teams, clients, and external partners. Present product updates, roadmap plans, and insights to key stakeholders and executive management.

- Tool Proficiency:

Utilize industry-standard tools and platforms such as Confluence, Jira and Figma to manage product development, track key metrics, and collaborate with the team effectively.

Candidate Requirements/Must Have Skills

- 5+ years’ experience as a Product Manager in a highly cross-functional, cross-cultural environment
- Bilingual in Spanish + English required (qualified prof

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