Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B performance marketing.

As Associate Director, Programmatic Strategy & Activation, you will expand service offerings and guide the department’s strategic vision. The role requires programmatic planning, campaign optimization, KPI analysis, and cross-functional collaboration. You will support client growth across B2B and SaaS landscapes while developing partner relationships and sharing subject matter expertise.

Key Responsibilities:

- Develop and execute comprehensive programmatic advertising strategies
- Align initiatives with cross-functional business and marketing objectives
- Define KPIs and analyze campaign performance for optimization
- Manage programmatic partners,



vendors, and platforms
- Provide thought leadership and industry insights

Requirements:

- Seven-plus years of programmatic experience in relevant organizations
- Two-plus years managing, inspiring, and coaching people
- Experience driving B2B or SaaS growth above $50,000 monthly budgets
- Hands-on DSP expertise, preferably TTD, Nexxen, or DV360
- Experience with ABM, measurement frameworks, and new business pitches

Bring programmatic leadership, analytical thinking, and DSP activation expertise to Directive Consulting’s remote-first marketing team.

📌 Associate Director Programmatic Strategy (Vancouver)
🏢 Directive
📍 Vancouver