Temple Lifestyle Brands is building Canada's leading functional beverage platform. With powerhouse brands like Thirsty Buddha® and Rise® Kombucha, we're driving category growth and consumer love nationwide.

We are one of Canada's fastest-growing health and wellness companies, home to a powerful portfolio of functional beverage brands including Thirsty Buddha® (Canada's #1 organic coconut water and leader in functional hydration) and Rise® Kombucha (Canada's pioneering kombucha brand and category leader).

With diversified manufacturing capabilities, a strong commercial engine, and national omnichannel distribution, Temple is redefining better-for-you beverages and inspiring healthier living across the country.

COMPANY: Temple Lifestyle Brands
LOCATION: Toronto or Montreal (Full-Time)
DEPARTMENT: Sales
REPORTS TO: Chief Executive Officer (CEO)
TRAVEL: Regular domestic travel and occasional international travel

THE OPPORTUNITY:

The Director of Sales will lead Temple Lifestyle Brands' commercial sales organization and be accountable for delivering profitable, sustainable growth across our portfolio of brands, customers, channels, and strategic partners. Reporting to the CEO and working closely with the executive team and co-founders, this leader will translate our growth strategy into clear customer plans, disciplined execution, and measurable results.

This is a highly visible, hands-on leadership role. The Director of Sales will lead and develop our internal sales team while setting clear direction and accountability for brokers, distributors, and other external sales partners. They will personally engage on key customers and negotiations while building the systems, cadence, capabilities,



and performance culture required for a scalable national sales organization.

The successful candidate will combine strong Canadian CPG customer relationships and commercial judgment with rigorous planning, forecasting, trade-spend management, analytics, and team leadership. They must be equally comfortable in a strategic planning session, a customer meeting, a weekly sales review, and rolling up their sleeves to solve an urgent issue.

Temple is founder-led and entrepreneurial. We move quickly, challenge assumptions, and expect leaders to operate with ownership, transparency, adaptability, and low ego. The right candidate will thrive in a quick-paced environment, work effectively and constructively with co-founders and entrepreneurial leaders, and bring enough structure to scale the business without creating unnecessary bureaucracy.

WHAT YOU'LL DO?

Sales Strategy & Growth

Own and deliver annual net sales, gross margin, distribution, and customer growth objectives across Temple Lifestyle Brands.

Develop and execute the national sales strategy, annual operating plan, customer plans, channel priorities, and growth initiatives in alignment with Temple’s long-term strategy.

Identify and prioritize growth opportunities across grocery, mass, club, natural, convenience, foodservice, e-commerce, distributors, private label, and emerging channels as applicable.





Build a disciplined commercial pipeline for new listings, distribution expansion, innovation, and strategic customer opportunities, with clear priorities, owners, timing, and expected value.

Maintain a strong external perspective on customers, competitors, category dynamics, retailer strategies, and emerging market opportunities, translating insights into action.

Customer & Channel Leadership

Own executive-level relationships with Temple's most strategic customers and partners and participate directly in key line reviews, negotiations, and business reviews.

Lead annual customer planning and joint business planning to deliver growth while protecting margin and trade-spend effectiveness.

Lead or steward major commercial negotiations, including retail programs, pricing, trade terms, vendor agreements, distributors, brokers, and strategic partnerships.

Ensure strong selling stories, customer presentations, category insights, and fact-based recommendations using customer POS, syndicated data, and internal performance analytics.

Partner with Marketing and R&D; to ensure innovation is customer-relevant, commercially compelling, and successfully launched across priority channels.

Lead, coach, develop, and hold accountable the internal sales team, establishing clear roles, priorities, goals, and performance expectations.

Create a high-performance, player-coach culture where leaders develop people while remaining close enough to customers and execution to step in when needed.

Set transparent mandates, KPIs, ways of working, and performance expectations for brokers, distributors, and external sales partners; actively manage performance and return on investment.

📌 Director of Sales (Toronto)
🏢 Temple Lifestyle Brands
📍 Toronto