Shape Shopping Ads and paid media strategy remotely from Canada, using feed management and analytics to connect B2B marketing with revenue outcomes.As Directive Commerce’s Strategist, Shopping & Marketplace, you lead assigned mid-market and enterprise B2B manufacturer and distributor accounts. You own diagnosis, roadmaps, execution, and revenue outcomes across Shopping, paid search, and paid social. The work spans Google, Microsoft, Meta, LinkedIn, TikTok, and catalog feeds, with client communication involving executives and senior buyers.Key Responsibilities:

Lead Shopping, paid search, and paid social strategyDirect feed taxonomy, enrichment, mapping, and catalog architectureBuild campaigns around B2B buyer behaviorConnect channel performance with ecommerce and CRM outcomesRun meetings, reviews, reporting, and strategy sessionsRequirements:

Four-plus years managing paid mediaTwo-plus years managing Shopping, feeds, or AmazonFluency in Feedonomics or equivalent platformsExperience with B2B clients or high-SKU catalogsComfort presenting strategy to C-suite buyersBring Shopping, marketplace, paid media, and client strategy expertise to Directive Commerce’s remote Canada team.

📌 Shopping Marketplace Strategist Canada (Winnipeg)
🏢 Directive
📍 Winnipeg