Own paid media strategy remotely for Blacksmith Agency, managing Google Ads, Meta, LinkedIn, and Microsoft Ads across client accounts.

As Search Engine Marketing Manager, you lead paid media for B2B and growing-brand clients. You set targeting, make budget calls, build roadmaps, and explain performance narratives. The role centers exclusively on paid media, with SEO handled separately by its own strategist.

Key Responsibilities:

- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, adjust bids, target audiences, and test creative
- Decide when campaigns should be discontinued
- Maintain conversion tracking and attribution using GA4, tag manager, and pixels
- Build roadmaps, explain results, and grow client accounts

Requirements:

- Three or more years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns independently
- Demonstrated movement in ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with US clients

Bring paid media judgment, campaign optimization, attribution expertise, and client communication skills to Blacksmith Agency.

📌 Paid Media Manager Google Ads Meta (Halifax Regional Municipality)
🏢 Blacksmith Agency
📍 Halifax Regional Municipality