30 Hazelton is seeking a creative, strategic, and highly organized Digital Marketing & PR Manager to join our team full-time.

We are looking for someone with strong experience in the beauty, medical aesthetics, skincare, or luxury wellness industry, ideally with an understanding of lasers, injectables, advanced skin treatments, and the aesthetics space.

This is a hands-on role combining digital marketing, social media, content creation, paid advertising, PR, influencer relations, events, brand partnerships, analytics, SEO, and AI-powered marketing.

The ideal candidate can develop the strategy, personally execute it, analyze performance, and continuously identify new opportunities to grow the 30 Hazelton brand.

Key Responsibilities

Digital Marketing & Strategy

Develop and execute 30 Hazelton’s overall digital marketing strategy

Create monthly and quarterly marketing plans aligned with clinic priorities, treatment launches, events, partnerships, and business goals

Identify opportunities to increase brand awareness, engagement, inquiries, bookings, and client acquisition

Understand SEO and optimize digital and social content for search visibility

Research competitors, industry trends, new technologies, and emerging marketing opportunities

Track marketing initiatives from concept through execution and results

- Use analytics and data to continuously improve marketing decisions

Social Media Management & Community Engagement

Manage the day-to-day presence of 30 Hazelton across Instagram and Facebook

Develop and maintain an organized content calendar

Strategize treatments, technologies, team members, events, launches, and partnerships to highlight

Write engaging, informative, and brand-appropriate captions

Schedule and publish posts, Reels, Stories, and other social content

Respond to DMs and comments in a timely and qualified manner

Proactively engage with clients, creators, brands, media, and relevant accounts

Maintain a consistent luxury brand voice and visual identity across all channels

Content Creation

Personally film and create high-quality social media content

Film treatments, devices, educational content, team content, events, testimonials, and behind-the-scenes moments

Edit short-form videos and Reels

Create elevated graphics, carousels, Stories, promotional materials, and digital assets

Be highly proficient with platforms such as Canva, CapCut, Adobe Creative Suite, or similar creative tools

Understand lighting, composition, framing, storytelling, and current short-form video trends

- Translate complex aesthetic treatments and technologies into content that is visually compelling and easy for clients to understand

AI & Marketing Technology

Be highly comfortable using AI tools as part of the day-to-day marketing workflow

Use AI to improve content ideation, research, copy development, SEO, campaign planning, and marketing efficiency

Leverage AI tools for creative development, image and video concepts, content repurposing, and workflow optimization

Use AI-assisted analytics and research to identify trends, audience insights, competitor activity, and content opportunities

Understand how to write effective prompts and critically review AI-generated work for accuracy, brand voice, and quality





Stay current with emerging AI tools and identify new ways they can improve the clinic’s marketing and creative processes

- Understand that AI should enhance creativity and productivity, not replace judgment, accuracy, or brand standards

Paid Advertising, SEO & Analytics

Plan, launch, manage, and optimize paid social campaigns

Have strong working knowledge of Meta Ads Manager, including targeting, retargeting, campaign objectives, and performance optimization

Monitor social media and digital performance, including reach, engagement, traffic, conversions, inquiries, and campaign results

Understand SEO principles, keywords, social search, and content optimization

Analyze performance to determine which content and campaigns are producing meaningful results

Prepare regular reports outlining key metrics, successes, areas for improvement, and recommended next steps

- Use performance data to continuously refine content, advertising, and marketing strategy

Public Relations & Media

Develop and execute PR strategies that increase awareness of 30 Hazelton

Proactively identify opportunities for press and media coverage

Research and outreach to beauty editors, journalists, publications, and relevant media contacts

Develop and maintain relationships with media, PR contacts, brands, and industry professionals

Coordinate press visits, interviews, media requests, treatment features, and other PR opportunities

Assist with press releases, media pitches, talking points, and brand communications

- Track and organize media coverage and PR opportunities

Influencer & Creator Relations

Identify influencers and creators who align with the 30 Hazelton brand and clientele

Proactively conduct influencer outreach and relationship building

Coordinate influencer appointments, collaborations, treatment experiences, gifting, and content deliverables

Manage communication and follow-up throughout each collaboration

Track deliverables and ensure agreed-upon content is completed

Build long-term relationships with creators and industry partners

- Evaluate partnerships based on audience fit, engagement, content quality, and measurable results

Events, Partnerships & Brand Activations

Help strategize and execute 30 Hazelton events, launches, media events, influencer activations, and brand collaborations

Develop marketing strategies before, during, and after each event

Identify potential brand partners and collaboration opportunities

Coordinate with external PR agencies, brands, influencers, vendors, photographers, and other partners

Attend events and capture high-quality real-time content

Ensure events are leveraged across social media, PR, influencer, and digital channels

- Develop creative concepts that elevate the overall 30 Hazelton brand experience

Qualifications

Proven experience in digital marketing, social media, PR, or brand marketing

Beauty, skincare, medical aesthetics, or luxury wellness experience strongly preferred

Knowledge of lasers, injectables, skincare,



and aesthetic treatments is a strong asset

Strong proficiency with AI tools and AI-assisted marketing workflows

Strong understanding of Instagram, Facebook, Meta Ads Manager, SEO, and digital analytics

Excellent filming, video editing, photography, and graphic design skills

Strong copywriting and communication skills

Experience working with influencers, creators, media, and PR contacts

Robust understanding of luxury branding and visual presentation

Highly organized with excellent attention to detail

Comfortable managing multiple projects, campaigns, events, and deadlines simultaneously

Able to work independently and take ownership of projects

Proactive and resourceful, with the ability to identify opportunities rather than waiting to be assigned every task

Comfortable working in a fast-paced, client-facing environment The Ideal Candidate

You are both creative and analytical. You understand what makes content visually compelling, but you also understand that successful marketing needs to produce measurable results.

You are technologically savvy and genuinely comfortable with AI. You actively explore new tools and understand how to use technology to work smarter, create better content, analyze information, and improve marketing performance.

You are equally comfortable filming a treatment, editing a Reel, analyzing an ad campaign, researching SEO opportunities, reaching out to an editor or influencer, planning an event strategy, creating graphics, and engaging with our online community.

Most importantly, you take ownership. You can take an idea from strategy through execution, follow-up, analysis, and reporting without requiring constant direction.

About 30 Hazelton

30 Hazelton is an advanced aesthetics destination located in the heart of Yorkville, Toronto.

Our approach combines advanced laser and energy-based technologies, injectables, skincare, and Korean-inspired treatment protocols to create highly personalized treatment experiences.

We are focused on innovation, education, elevated client experiences, and introducing our clientele to leading technologies and treatments from around the world.

As the brand continues to grow, we are looking for a Digital Marketing & PR Manager who can strengthen our digital presence, expand our media and influencer relationships, and bring creative ideas to life.

Position: Full-Time

Location: Yorkville, Toronto

Work Environment: Primarily in-person

Because content creation, treatment filming, events, team collaboration, and real-time social media are major components of this position, candidates must be comfortable working regularly on-site at 30 Hazelton.

How to Apply

Please submit

Resume

Portfolio

Examples of social media accounts you have personally managed

Examples of Reels/videos you have personally filmed and edited

Examples of graphic design and digital content

Examples of successful campaigns, paid ads, PR placements, influencer collaborations, or measurable marketing results

- A brief overview of which AI tools you currently use and how you incorporate AI into your marketing workflow

Applicants with direct experience in beauty, skincare, medical aesthetics, lasers, injectables, or luxury wellness will be strongly preferred.

Pay: Up to $70,000.00 per year

Work Location: In person

📌 Social Media & PR Manager (Yorkville)
🏢 30 Hazelton Advanced Aesthetics
📍 Yorkville