Type: Full-time | Permanent Salary: $90,000 to $140,000 CAD annually League runs adult basketball leagues in more than 30 cities across Canada and the US. Our mission is to make every league night the best night of the week for our athletes. Our CEO documents building Brodie on YouTube and across short-form.

ROLE OVERVIEWWe're hiring a Social Media Strategist (Founder Content) to own our founder's YouTube channel and run the team that makes it. The people who make the content are already here. A long-form editor runs our weekly run of show and cuts the vlogs, and a clipping team turns every video into TikToks, Reels and Shorts.

You're a YouTube strategist first and a team lead second. You'll own the channel's growth and run the people who make it, reporting directly to our CEO. The right person has grown a channel before, thinks in titles and thumbnails before edits, and judges a video by the players and captains it brings in.

YouTube Strategy & Packaging (Primary Focus)The decisions that happen before the camera comes out, and before anyone clicks. Write and own the Brodie story document with the CEO: the origin, the eras, the hard moments and the mission every video builds toward. Keep a rolling six-week slate of videos, planned with the CEO in a weekly war room Write or approve every title, brief every thumbnail, and run title and thumbnail tests in YouTube Studio Own the first 60 seconds of every video: open cold on the payoff, set the stakes, make the promise, cut the recaps The biggest gains left are in packaging and the first five minutes of each video, and that's where you start.

Read YouTube Studio every week: click-through rate, average view duration, 30-second and 1-minute hold, traffic sources,



new versus returning viewers Review every long-form cut with the editor against a retention checklist before it ships Turn each video's numbers into one clear decision for the next one Brief the clipping team on every video: which moments to cut, the hook, the captions and the platform Own the short‑form calendar across TikTok, Instagram Reels and YouTube Shorts on the founder's accounts Make sure every video points to a Brodie action: join a league, captain a team, bring a friend Work with Growth to track which videos turn into sign‑ups and captain leads Own the weekly production calendar with the editor and the clippers: war room, film days, edit review, ship Hold a 100% ship rate, so nothing misses its slot Plan and direct filming: brief a videographer, or run the camera yourself, and film the CEO's real week as it happens, with no extra filming blocks in the calendar Run the edit without the CEO in the room, so the CEO's hours go to being on camera HOW WE EXPECT YOU TO WORKAI‑Native Content We want someone who uses AI to move two to three times faster than a traditional content lead.

Transcription and search: AI clip‑finding: AI for packaging and research: title and hook variations, topic research and first‑draft outlines We ship every week, and every video goes out on its day You're comfortable making calls with 80% of the information and learning from the data Communication & Collaboration 3+ years in YouTube strategy, content strategy or channel management, with a channel (yours or someone else's) you grew and the analytics to prove it Fluency in YouTube Studio: click‑through rate, average view duration,



retention curves, traffic sources, title and thumbnail testing A strong eye for titles, thumbnails and hooks, with a portfolio of packaging you wrote or directed Clear written and verbal communication Founder‑led content at a startup, ideally a consumer brand A background in sports media, basketball culture or the creator economy You can shoot and edit (Premiere Pro, Final Cut, CapCut) well enough to run a film day on your own Thumbnail design skills (Photoshop, Figma) or experience briefing a designer Experience tying content to sign‑ups or revenue Ship rate: every planned long‑form video and clip goes out on its day Packaging: 30‑second and 1‑minute hold and average view duration rising video over video sign‑ups and captain leads traced back to videos the channel moves from one long‑form video every two weeks to one a week within your first 90 days The expected annual compensation range for this role is between $90,000 and $140,000 CAD (USA: $80,000 and $130,000 USD).

Compensation is based on skills, experience, qualifications, internal equity, and business needs.

Compensation also includes a bonus and uncapped commission structure. Comprehensive health and wellness plan Paid Time Off (3 weeks + Holiday Shutdown) ARTIFICIAL INTELLIGENCE DISCLOSURE Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, record, or evaluate applicants. This job posting is for:a current position at Brodie League COMMITMENT TO INCLUSION We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams.

We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues. #

📌 Social Media Strategist (Founder Content) Content · Toronto · Full-Time (Winnipeg)
🏢 Brodie
📍 Winnipeg