Own paid media strategy remotely with Google Ads, Meta, LinkedIn, and Microsoft Ads for B2B and growing-brand clients.

As Media Strategist at Blacksmith Agency, you manage paid media for a book of clients. You make targeting, budget, roadmap, and campaign decisions. You also explain performance narratives when clients ask why, while SEO remains a separate seat. The agency is AI-first and serves clients across several accounts.

Key Responsibilities:

- Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
- Allocate budgets, adjust bids, target audiences, and test creative
- Decide when campaigns should be discontinued
- Maintain conversion tracking and attribution through GA4, tag manager, and pixels
- Build roadmaps, explain results, and grow client accounts

Requirements:

- Three or more years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns independently
- Record of improving ROAS, CPA, or pipeline metrics
- Agency experience managing several clients simultaneously
- Explicit spoken English for live calls with United States clients

Bring paid media judgment, measurement expertise, and client communication skills to Blacksmith Agency’s B2B accounts remotely.

📌 Paid Media StrategistB Clients (Halifax Regional Municipality)
🏢 Blacksmith Agency
📍 Halifax Regional Municipality