07 Nov
|
ABB
|
Saint-Jean-sur-Richelieu
07 Nov
ABB
Saint-Jean-sur-Richelieu
Lead B2B product marketing for ABB’s Industrial Installation portfolio, shaping positioning, launches, and customer value propositions. Work onsite at least two days weekly in Iberville or Milton.
This experienced Product Marketing Manager connects Product Management, Sales, and Marketing across a complex matrixed environment. You will translate portfolio strategies, customer insights, and technical capabilities into go-to-market plans. The work supports awareness, adoption, and growth through integrated marketing programs.
Key Responsibilities:
- Own product marketing plans for recent and existing products
- Develop differentiated positioning, messaging, and customer value propositions
- Lead product launches, activation plans, timelines, budgets, and stakeholders
- Direct integrated campaigns across digital, channels, content,
social media, and events
- Monitor KPIs and translate results into actionable recommendations
Requirements:
- Eight to ten years of progressive B2B marketing experience
- At least five years in a strategic marketing role
- Bachelor’s degree in marketing, communications, business, or related field
- Experience developing go-to-market strategies and integrated marketing programs
- Ability to influence cross-functional teams without direct authority
Apply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products through stronger market activation.
📌 B Industrial Product Marketing Manager (Saint-Jean-sur-Richelieu)
🏢 ABB
📍 Saint-Jean-sur-Richelieu