Lead sales process optimization and performance across HVAC branches in Western Canada or Southwestern Ontario through a hybrid leadership role. Coach managers and teams using ServiceTitan data.

As Director, Sales & Commercial Effectiveness, you will develop regional strategies, tools, playbooks, and best practices. You will support sales managers and Home Comfort Advisors while partnering with Operations, Marketing, IT, and Human Resources. The role focuses on aligned execution, talent development, compliance, and measurable sales improvement across branches.

Key Responsibilities:

- Design and improve branch sales processes, playbooks, and SOPs
- Coach Sales Managers toward revenue and customer acquisition targets
- Deliver virtual and in-person training for field teams




- Analyze ServiceTitan KPIs, forecasts, and performance reports
- Oversee regional Sales Effectiveness Managers and branch support

Requirements:

- Seven or more years leading sales teams
- Experience in home services industries preferred
- Strength in strategic planning and process optimization
- Excellent coaching, analytical, and communication skills
- Willingness to travel for branch support and training

Drive HVAC sales consistency through coaching, ServiceTitan analysis, process improvement, and regional leadership across Canada and Ontario.

📌 Director Sales Effectiveness Western Canada (Sherbrooke)
🏢 Right Time Group of Companies
📍 Sherbrooke