Lead Nido brand strategy from Nestlé Canada’s North York hybrid office, using consumer insights, innovation, and integrated marketing planning.

As Marketing Manager, you will develop 18-month and three-year brand plans for Nido within Nestlé Canada Inc. You will translate global consumer insights into value propositions, brand experiences, communications, and media strategies. The position requires experience managing brands or portfolios across consumer segments.

Key Responsibilities:

- Develop consumer-led Nido brand strategies and value propositions
- Lead brand investment strategy and PFME deployment
- Build integrated 18-month and three-year brand plans
- Develop pricing and promotional strategies for sustainable growth
- Partner across functions to execute brand priorities

Requirements:

- Three to five years of Marketing Manager experience
- Experience in a Tier 1 CPG organization
- Background in complex, regulated, consumer-driven categories
- Experience executing end-to-end marketing plans
- One to two completed brand planning cycles

Bring consumer insights, strategic marketing, and cross-functional leadership to Nido’s growth agenda at Nestlé Canada.

📌 Nestlé Nido Brand Marketing Manager (Toronto)
🏢 Nestlé
📍 Toronto