Lead YMCA BC’s social media and website strategy while strengthening brand visibility, audience engagement, and digital performance. This permanent, full time role works 35 hours weekly.

The Manager, Brand Engagement reports to the Director, Marketing and Communications. You will develop audience-focused initiatives, support content strategy, and strengthen connections with members, participants, partners, donors, and communities. The role combines digital marketing, analytics, SEO, and relationship-building to advance YMCA BC’s mission to ignite belonging.

Key Responsibilities:

- Lead YMCA BC’s social media and website channels
- Develop and evaluate digital channel strategies
- Train staff on social media and brand standards
- Analyze performance using analytics, SEO insights,



and audience data
- Apply emerging media trends and AI tools

Requirements:

- Bachelor’s degree or equivalent education and experience
- Minimum five years’ digital marketing or communications experience
- Knowledge of website management, SEO, advertising, and analytics
- Experience with Google Ads, Meta Ads, and Google Analytics
- Strong communication, organizational, and stakeholder engagement skills

Bring digital marketing, SEO, analytics, and collaborative communication expertise to YMCA BC’s growing brand presence.

📌 Digital Brand Engagement Manager (New Westminster)
🏢 YMCA BC
📍 New Westminster