07 Nov
|
Fortra
|
Winnipeg
If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you.
We offer competitive advantages and salaries, personal and professional development opportunities, flexibility, and much more!
Marketing Events
Manager to own key Fortra events. This person is responsible for developing and executing event plans to increase brand awareness, generate leads, and grow pipeline. The role requires a strategic thinker with exceptional organizational skills and the ability to manage multiple projects simultaneously. This role also contributes to the development of the global events strategy and mentors junior team members.
Event Ownership: Independently manage high-profile company-hosted and third-party events, including planning, logistics, and execution.
Event Planning and Execution: Partner with cross-functional teams, including Product Marketing, Design, Sales, and Executive Leadership, to align event strategy and execution with broader business objectives. Manage event budgets that can range from $700K – $1M+ per event, balancing fiscal responsibility with opportunities to maximize event impact and ROI. Manage complex event logistics, including hotel room blocks, multiple external vendors, and coordination with internal and external AV partners to ensure seamless technical setup and execution.
Team Collaboration : Collaborate with the greater marketing team to ensure, including Product Marketing and Design teams to ensure consistent and cohesive Fortra message and plan promotional materials. Manage relationships, contracts, and deliverables across a variety of external partners, including exhibit design and production, hotels, restaurants, event venues, AV providers, and other event vendors. Lead onsite event operations,
including staff coordination and vendor management, while proactively addressing issues to ensure a smooth event experience.
Post-Event Processes : Ensure timely and accurate execution of post-event processes, with a strong focus on attention to detail, lead management, and follow-up.
Measurement and Analysis : Measure and track event performance by analyzing data and conducting post-event evaluations with participants and stakeholders. Partner with the broader team to identify opportunities to enhance event strategy, attendee experience, and overall program effectiveness. Provide guidance, support, and mentorship to two to three junior event planners, helping develop their event planning and execution capabilities.
Act as the command center for large-scale events, orchestrating activities across multiple workstreams and stakeholder groups. Connect teams, remove roadblocks, manage dependencies, and ensure all parties remain aligned on milestones, deliverables, timelines, and event goals to achieve successful execution. Bachelor’s degree in communications, marketing, or related field.
Five to seven years of tradeshow and event experience. Three to five years of large-scale B2B tradeshow and event experience. Creative thinker with a keen eye for detail. Willingness to travel as needed.
Approximately 5-10% annually, including attendance at customer, partner, and industry events. Familiarity with Salesforce, cVent, marketing automation tools, and Wrike, is a plus. This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.
We do not require Canadian work experience; All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status. #
📌 Sr. Marketing Events And Sponsorships Manager (Winnipeg)
🏢 Fortra
📍 Winnipeg