At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively. 1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates.

We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

Technical GEO/SEO Specialist to help fulfill Borrowell’s mission of making people feel confident about money. You’ll own how Canadians discover us through search engines and AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews. You’ll lead our organic and AI visibility strategy end to end, from working with Engineering to building content that humans and engines trust and cite, including leveraging real member stories and Borrowell’s proprietary data insights.

This role is for a curious, data-driven, technically proficient person who understands content and user experience.

AI and search visibility strategy: Own Borrowell’s SEO and GEO strategy and roadmap. Set priorities and track rankings, AI citations,



and share of voice across search and answer engines.Technical SEO & GEO: Ensure our website is following best practices, including crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.Content architecture: First-party content: Work cross-functionally to surface member stories and proprietary data insights.

Industry Trends: Stay on top of developments in search, AI answer engines, social platforms and content marketing, and bring new ideas and best practices to the team Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.Experience with turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themesA clear point of view on GEO/AEO: how answer engines choose sources, and how you measure and improve citations Data and technical fluency: Profound), a BI tool like Looker, JavaScript rendering, crawl tools, schema, and ability to use dev tools to diagnose issues yourself Contentful), modern JS frameworks, bilingual (EN/FR) sites join and have a major impact at a growing company that is helping Canadians feel confident about money. medical, dental, vision, and paramedical health perks for you and your family,



with extra yearly coverage for psychotherapists and massage therapistsAdditional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionalsMaternity & Parental Leave Top-up - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for youEmployee Development Benefit - annual reimbursements on payments to help your learningGivewell Benefit - flexible working hours and a flexible vacation policy We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress. Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application, you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes. Please let us know if you require accommodation at any stage in the selection process. This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $85,000 – $110,000 CAD.

📌 Sr. Technical Geo/Seo Specialist (Winnipeg)
🏢 Borrowell
📍 Winnipeg