Proof Strategiesis an independent, Canadian‑owned strategic communications agency that charts its own path. Built on a simple philosophy – that you can do great work with great people and be a great place to work – Proof has grown into an award‑winning agency where curiosity, integrity, and collaboration are deeply valued. Today, we are proud to be one of Canada’s leading communications agencies, partnering with some of the world’s most respected brands and trusted organizations.

Guided by this foundation and a belief in the power of strong human relationships, we are on a mission to help our clients capture attention, earn trust, and move people to action. To support us on this journey, we’re hiring a Senior Director, Brand Strategy, who’s excited to build with us and help shape the agency’s next chapter.

The opportunity

Proof is seeking a Senior Director, Brand Strategy to lead strategic thinking across the agency, elevate the quality and effectiveness of our client work, and help define the next generation of communications planning.

This role combines audience insight, cultural strategy, trend identification, communications planning, and creative inspiration. You will uncover emerging signals, identify shifts in audience behaviour and culture, and translate those insights into powerful communications strategies, earned-first ideas, brand platforms, campaigns, and stakeholder engagement programs that connect to clear client objectives and create meaningful impact.

You will work closely with client teams, creatives, integrated planners, and research partners to ensure our work is rooted in insight and connected to what matters most to people. You will help teams turn strategic thinking into clear direction,



stronger ideas and excellent client initiatives from chance and brief through development, execution and evaluation.

Beyond client work, you will help build and grow the agency’s strategic planning capability by evolving our methodologies, integrating AI and new technologies into our process, mentoring talent, and supporting business development efforts and identifying opportunities to strengthen client relationships and agency growth.

Our strategists are active partners to our clients, not behind-the-scenes strategists. This role requires someone who can lead and present strategic thinking with confidence, build trusted client relationships, and stay close to the work from insight through execution. You’ll be expected to bring strategic perspective into client conversations, shape the work alongside creative and account teams, and help ensure strategy translates into ideas and outcomes that deliver for our clients.

Key responsibilities

Audience, Cultural & Market Intelligence

- Lead primary and secondary research to uncover audience insights, behaviours, motivations, barriers, and opportunities.
- Identify emerging cultural shifts, market signals, risks, and opportunities before competitors.
- Monitor social, economic, technological, media, and consumer trends to inform client strategies and agency thinking.
- Apply AI-enabled research,



intelligence, listening, and forecasting tools to accelerate insight generation and strategic planning.
- Transform complex research findings into compelling narratives and actionable recommendations that inform decisions, shape strategy and identify opportunities for client impact.

Strategic Planning

- Write insightful and inspiring creative briefs that spark breakthrough ideas.
- Develop strategies that connect business objectives, brand, audience insight, culture, and communications.
- Define clear measures of success and guide teams on performance evaluation and learning.
- Partner with creative, digital, content, and communications teams to develop earned-first ideas capable of competing with both communications and advertising agencies.
- Lead strategic thinking throughout the development of major client initiatives, ensuring insight, strategy, creative ideas and execution remain connected to the client’s objectives.
- Raise the strategic quality and effectiveness of client work by challenging and strengthening ideas, recommendations and approaches.
- Ensure creative territories and execution remain aligned with audience insight, strategic objectives, and brand positioning.
- Bring cultural relevance and audience understanding into every stage of campaign development.
- Define what success looks like at the outset of an initiative and use insights, data and results to evaluate impact and strengthen future work.
- Translate strategic thinking into clear direction that enables client and agency teams to make strong decisions and move work forward.

Agency Strategy Leadership

- Define and evolve Proof’

📌 Senior Director, Brand (Toronto)
🏢 Proof
📍 Toronto