Lead brand strategy at Proof Strategies in Toronto, applying audience insight and cultural intelligence within a flexible hybrid workplace. Shape communications that earn attention and trust.

As Senior Director, Brand Strategy, you will lead strategic thinking across Proof and elevate client work. You will connect business objectives, audience behaviour, culture, brand positioning, and communications planning. The role spans research, creative briefs, earned-first ideas, campaign development, evaluation, and client presentations. You will also evolve planning methodologies, integrate AI-enabled tools, mentor talent, and support business development.

Key Responsibilities:

- Lead primary and secondary research into audience insights and motivations
- Identify cultural shifts, market signals, risks, and opportunities
- Develop strategies connecting objectives, brands, audiences, culture,



and communications
- Write creative briefs and guide major client initiatives
- Strengthen Proof’s planning methods, talent, and strategic offering

Requirements:

- 10+ years in brand, communications, cultural, or integrated strategy
- Agency experience and demonstrated audience insight application
- Experience with qualitative and quantitative research
- Solid earned media, reputation, public affairs, and marketing understanding
- Exceptional storytelling, presentation, facilitation, and communication skills

Bring strategic leadership, cultural insight, AI-enabled planning, and client influence to Proof Strategies’ growing Toronto agency practice.

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📌 Senior Director Brand Strategy (Toronto)
🏢 Proof
📍 Toronto