Drive Western brands through trade marketing planning, budget management, and sales partnership in Delta, British Columbia, with hybrid office work.

As Trade Marketing Manager, West, you will develop below-the-line plans across Sleeman Breweries brands. This manager-level position supports execution, brand performance, and continuous improvement. You will partner with Sales and National Brand Managers while leading Brand Activity Managers.

Key Responsibilities

Develop and manage below-the-line plans for market brands

Oversee promotions, events, sponsorships, and point-of-sale programs

Evaluate activities, budgets, trends, and brand performance

Partner with Sales and National Brand Managers

Lead Brand Activity Managers and continuous improvement projects

Requirements

Marketing or related business post-secondary education

Five years’ related CPG experience, including two management years

Experience developing and implementing tactical plans

Solid analytical, budget-management, and people-management skills

Proficiency with Excel, Word, PowerPoint, and Outlook

Apply trade marketing, stakeholder partnership, and leadership expertise to support Sleeman Breweries’ Western brand execution.

📌 Trade Marketing Manager Western Brands (Winnipeg)
🏢 Sleeman Breweries
📍 Winnipeg