- Focus on vertical e-commerce sectors including Fashion, Beauty, Health, and Home. Support industry benchmarking, consumer research, and merchant interviews to identify pain points and latent needs, uncovering market opportunities for product R&D.;
- Utilize qualitative and quantitative research methods—including surveys, in-depth interviews, user journey mapping, and behavioral data analysis—to build grounded user personas and end-to-end journey maps.
- Contribute to Business Requirement Documents (BRD) by translating research insights into actionable product requirements and value propositions tailored to local market and merchant needs.
- Partner with Product Managers, R&D;, and cross-functional teams to track the implementation of research insights, continuously enhancing product localization and market competitiveness.
- Support the tracking of user feedback loops and key UX/business metrics, building reusable insight repositories to inform ongoing iteration.

Responsibilities

- Industry Benchmarking & E-commerce Trends: Monitor e-commerce dynamics, shopper behavior patterns, and emerging market trends across Fashion, Beauty, Health, and Home sectors, providing actionable category and competitor insights.
- End-to-End Research Execution:



Plan and conduct qualitative interviews (consumers/local merchants), survey questionnaires, and usability evaluations under guidance to uncover underlying motivations and operational bottlenecks.
- User Journey & Experience Mapping: Map end-to-end user journeys to identify drop-off points, friction, and unmet needs across various scenarios, diagnosing gaps in merchant workflows and consumer touchpoints.
- Data Analysis & Synthesis: Clean, review, and synthesize mixed-methods data (qualitative feedback and quantitative metrics) into clear, evidence-based insights.
- BRD Framing & Product Translation: Assist in drafting research sections of BRDs, articulating clear market problem statements, functional opportunities, and localized solutions for product teams.
- Methodology & Portfolio Development: Apply foundational frameworks from HCI, psychology, sociology, or product design to standardize research practices, continuously enriching research case studies and qualified deliverable portfolios.
- Cross-functional Collaboration & Closed-Loop Tracking: Partner closely with PMs, designers, and developers throughout the delivery cycle, conducting post-launch follow-ups to measure actual impact on merchant adoption and user satisfaction.

📌 User Researcher (Greater Toronto Area)
🏢 SHOPLINE
📍 Greater Toronto Area