Architect SaaS growth at raisin as Vice President of Go-To-Market, leading revenue strategy from Toronto in a hybrid or remote role.Reporting to the CEO, this builder will create a contemporary, scalable GTM system for the next growth stage. The work spans positioning, customer segments, acquisition channels, partnerships, and product-led growth. Close collaboration with Client Success, Product Marketing, and R&D; will support full-funnel alignment and predictable revenue growth.Key Responsibilities:

Define the PLG, sales-led, partnership, or hybrid GTM motionRefine ideal customer profiles, segments, positioning, and messagingBuild inbound and outbound pipeline generation programsDevelop partnerships, ecosystem plays, and distribution opportunitiesImplement reporting, systems,



processes, and scalable playbooksRequirements:

Eight to ten or more years in SaaS or technology revenue rolesExperience scaling GTM functions in early or growth-stage companiesRecord of exceeding revenue targets in senior leadership capacitiesExperience with sales processes, forecasting, pipeline, and performance disciplineHands-on outbound, automation, AI tools, or RevOps experienceLead raisin’s SaaS revenue engine through GTM architecture, partnerships, pipeline creation, and data-driven operational discipline.

📌 Vice President Saas Go-To-Market (Winnipeg)
🏢 The Leadership Agency
📍 Winnipeg