Lead below-the-line marketing for Sleeman Breweries across Western brands from Delta, British Columbia, with approximately 20% travel. Apply analytical thinking and budget-management skills.

Reporting to the Director, Trade Western Brands, the Trade Marketing Manager, West develops market plans across brands. The role partners with Sales and National Brand Managers to support execution, brand performance, and improvement. It requires tactical planning, stakeholder engagement, and people management.

Key Responsibilities

Develop and manage below-the-line plans for market brands

Oversee promotions, events, sponsorships, and point-of-sale programs

Evaluate activities, trends, competitive activity, and brand performance





Manage regional budgets and participate in demand planning

Lead Brand Activity Managers and special marketing projects

Requirements

Post-secondary Marketing or related business education

At least five years in related CPG experience

At least two years in a management position

Robust analytical, communication, presentation, and budget skills

Proficiency with Excel, Word, PowerPoint, and Outlook

Bring trade planning, cross-functional leadership, and brand performance expertise to Sleeman Breweries’ Western marketing team.

📌 Western Trade Marketing Manager (Winnipeg)
🏢 Sleeman Breweries
📍 Winnipeg