Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to advance B2B marketing performance. The Associate Director, Programmatic Strategy & Activation owns expansion of Directive Consulting’s Programmatic services and department vision. This leadership role develops strategies, analyzes KPIs, manages partners, and provides programmatic expertise. It supports B2B and SaaS client growth across paid and organic channels.

Key Responsibilities
- Develop and execute comprehensive programmatic advertising strategies
- Align initiatives with cross-functional business objectives
- Define KPIs and analyze campaign performance regularly
- Manage programmatic partners, vendors, and platforms




- Share industry insights as an internal thought leader

Requirements:
- Seven-plus years of programmatic experience
- Two-plus years managing, coaching, and inspiring people
- Experience growing B2B or SaaS clients with $50k-plus monthly budgets
- Hands-on DSP campaign building and optimization experience
- Programmatic planning, measurement framework, and ABM experience Bring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing services remotely.

📌 Associate Director Programmatic Strategy (Calgary)
🏢 Directive
📍 Calgary