Own retention and referral for Silvie in Toronto or Waterloo, using email, SMS, push, and in-app journeys in a hybrid marketing role. As Lifecycle Marketing Manager, you will build Silvie’s lifecycle program from scratch. You will guide adult children and parents from first visit through long-term advocacy. The work spans onboarding, activation, retention, referral, segmentation, testing, and measurement. You will collaborate with growth, content, product, and customer support.

Key Responsibilities
- Build onboarding journeys that deliver first value within week one
- Create weekly digests and in-app habit-building moments
- Develop referral, retention, and win-back programs
- Segment buyers, parents, and family channels appropriately




- Test journeys, timing, copy, and lifecycle performance

Requirements:
- Three to six years building consumer lifecycle or CRM programs
- Hands-on experience with Klaviyo, Braze, Customer.io, or HubSpot
- Strong copywriting skills with concise, readable messaging
- Comfort using cohorts, funnels, tests, and dashboards
- Care for older adults and their families Build Silvie’s retention and referral engine through thoughtful journeys, transparent measurement, and messaging families trust.

📌 Lifecycle Marketing Manager Silvie (Toronto)
🏢 Pontosense
📍 Toronto