Lead global B2B demand generation from Canada, combining performance marketing and pipeline strategy in a remote-friendly setting. Shape predictable growth across PLG and sales-led motions. As Director of Demand Generation, you will report to the Chief Marketing Officer and connect performance marketing, content, lifecycle, brand, and product initiatives. You will oversee paid media, SEO, ABM, field marketing, and funnel optimization. The work spans startups, scale-ups, mid-market, and enterprise customers.

Key Responsibilities
- Own global demand generation across PLG and sales-led motions
- Drive pipeline through paid media, SEO, ABM, and lifecycle marketing
- Design campaigns across customer segments and buying journeys
- Measure attribution from signups through PQLs, SQLs,



and revenue
- Recruit, coach, and develop channel and operations specialists

Requirements:
- At least eight years of B2B marketing experience
- Three or more years leading pipeline generation at Director level
- Expertise across paid media, SEO, ABM, lifecycle, and web conversion
- Understanding of PLG and sales-led go-to-market models
- Experience measuring CAC, pipeline velocity, LTV, and attribution Bring strategic B2B demand leadership, analytical discipline, and team development expertise to measurable global pipeline growth.

📌 Director ofB Demand Generation (Canada)
🏢 Jobgether
📍 Canada