Lead digital growth at Definity in Toronto through web operations, conversion optimization, and paid acquisition within a flexible hybrid work experience. As Senior Manager, Digital Experience and Growth, you will oversee public websites and paid channels. You will guide CMS operations, web publishing, UX optimization, CRO, and performance media. The role supports broker and customer journeys while maintaining digital brand integrity, reliability, and compliance.

Key Responsibilities
- Oversee website maintenance, content updates, and publishing activities
- Manage CMS roadmaps, workflows, reliability, and digital governance
- Design and scale B2B paid acquisition and lead generation programs
- Optimize SEM, paid social, display, and programmatic campaigns




- Reallocate growth budget using performance and ROI metrics

Requirements:
- Bachelor’s degree in marketing, business, computer science, or related field
- Eight to ten years of progressive digital marketing experience
- At least four years managing CMS, publishing, paid media, or CRO
- Experience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4
- Robust web, UX, analytical, leadership, and stakeholder collaboration skills Bring web operations, CRO, paid media, and strategic leadership expertise to Definity’s Toronto-based digital growth function.

📌 Senior Manager Digital Growth (Toronto)
🏢 Definity
📍 Toronto