Optimize regulated financial-services funnels at Blanc Labs through conversion copywriting, landing-page design, and rigorous A/B testing. This engagement targets qualified leads. The specialist will improve direct-to-consumer journeys for mortgages, loans, and business banking. Responsibilities span funnel flow, page design, trust-conscious disclosures, claims, analytics capture, and an AI-powered feature as the next page step. Solid evidence of comparable work is essential. Key Responsibilities:





Design and continuously improve landing pages and funnel flow Write copy meeting regulated financial-services trust and disclosure constraints Run disciplined A/B tests using a clear methodology Make an AI-powered feature central to the conversion path Set up clean end-to-end data and analytics capture Requirements:

Proven regulated-financial funnel optimization experience Strong conversion copywriting ability for restricted product categories Experience with mortgages, loans, insurance, or business banking advertising Fluency in GA4, pixels, and server-side conversion tracking Reliability, proven results, and verifiable references Bring funnel strategy, conversion writing, testing discipline, and financial-services experience to Blanc Labs' acquisition programs.

📌 Financial Services Funnel Conversion Specialist (Toronto)
🏢 Blanc Labs
📍 Toronto