Manager, Advertising (18-Months Contract)

The Manager, Advertising will co-manage the development of strategic, national advertising campaigns to promote brand awareness and consideration for Subaru models. Working alongside the other Managers, the incumbent will evaluate, plan, and execute the most effective ways of communicating our brand and products to new and existing customers. This position will also work closely with our Dealer Advertising Associations (DAAs) and collaborate with Subaru Corporation’s Global Marketing Division. Department objectives, proposals and activities will be presented on an ongoing basis to Subaru Canada, Inc. (SCI) Executives through effective communications & supported research.

This role reports into Director, Marketing and Brand Management and is located at corporate head office in Mississauga, Ontario.

Primary Job Responsibilities : National Campaign Creative

- Lead the creative development of effective national advertising campaigns and new vehicle launches, by establishing key target markets, strategic goals and campaign budget allocations as well as providing agency with brand direction, relevant content, and information as required. This will ensure that creative strategies and messages conveyed are aligned with Subaru’s overall strategic direction.
- Hands on daily management and approvals of key initiatives in all areas of advertising including dealership

National Media

- Manage the advertising department’s media planning and strategic targeting of all national media efforts.
- Manage ongoing media issues and direction of all assigned media agencies.
- Track media placements to ensure accuracy; make changes as required while monitoring budget against all SCI national media expenditures.

National Advertising Planning





- Responsible for overseeing the department’s research requirements for new models and overall brand health metrics. The manager works closely with the Brand Research Vendor and/or new vendors as required.
- Develop/manage departmental research needs, as required, to assist with development of product launch strategies.
- Provide input into the development of the Advertising Departments’ business plan, marketing strategy and budget.
- Co-ownership of the Advertising department budget with another Advertising Manager, as per SCI’s approved spending objectives - specifically managing/tracking project budgets, signing off on estimates & invoicing, and quarterly forecasting.

National Advertising Events

- Support the department’s involvement and communication in dealer, regional and national sales meetings and National sponsorship events as required.

Administration & Communication

- Manage various administrative requirements on a day-to-day basis with the support of the Assistant Manager, Advertising and/or Specialist, Advertising including but not limited to: a) Manage monthly billing

b) Deployment of internal and dealer bulletins.

c) Field vendor proposals and dealer requests for advertising materials, inquiries, consultation.

d) Support Director in communicating Advertising Dept. activities to various levels of the business.

Project Management

- Manage the overall direction, development, and execution of SCI marketing materials.




- Collateral and Point of Sale materials to be used in Dealership showrooms.
- Showroom brochures, Autoshow marketing materials.
- Contribute to the direction of Subaru’s Six Star customer magazine and provide relevant content as required.
- Provide direction and support to ensure campaign integration on subaru.ca/SCI microsites as deemed necessary.
- Manage the development & delivery of print advertisements (supporting sponsorships or corporate tactical placements).

Required Skills / Attributes :

- Strategic problem solving (creative outside-the-box thinker).
- Results-oriented decision maker.
- Self-starter, resourceful and accountable.
- Excellent communication skills (presentation, verbal & written).
- Strong negotiation skills and detail-oriented.
- Demonstrated experience effectively managing, tracking and reporting a large budget
- Staff supervisory skills and team player.
- Time management and project management skills.

Qualifications :

- University degree in Business or Marketing (with focus on communications, marketing and/or advertising).
- Relevant management experience in a Marketing/Advertising related work environment.
- Automotive marketing experience is required.
- Solid knowledge of best practices and progressive experience leveraging YouTube, Facebook, Instagram and TikTok as key marketing channels
- Experience working with or in an Advertising Agency workplace is required.
- Proficiency with Microsoft Office (Word, PowerPoint, and Excel), mTAB and Adobe Acrobat.
- Bilingualism in French and English would be a benefit.

Physical Conditions :

- Ability to work in a fast-paced high stress environment.
- Flexible hours and overtime as required and occasional

📌 Manager, Advertising (18-months Contract) (Mississauga)
🏢 Subaru Canada
📍 Mississauga