- Develop and implement comprehensive digital marketing strategies to increase brand awareness and sales
- Manage e-commerce platforms, ensuring optimal product presentation and user experience
- Oversee SEO efforts to improve organic search rankings and website traffic
- Conduct market research to identify trends, customer needs, and competitive insights
- Plan and execute Facebook advertising campaigns to target specific audiences effectively
- Utilize Google Analytics and Google AdWords to monitor campaign performance and optimize ROI
- Coordinate with product management teams to align marketing initiatives with product launches and updates
- Design compelling visual content for various marketing channels
- Maintain and update websites, ensuring content accuracy and functionality
- Manage marketing budgets, track expenses, and ensure cost-effective campaign execution
- Analyze campaign data to generate reports, insights, and recommendations for continuous improvement
Experience
- Proven experience in digital marketing roles with a focus on e-commerce platforms
- Strong knowledge of SEO best practices, Google Analytics, Google AdWords, and Facebook Advertising
- Hands-on experience with product management within a marketing context
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation
- Experience in conducting research to inform marketing strategies and decision-making
- Ability to manage multiple projects simultaneously while meeting deadlines
- Excellent analytical skills with the ability to interpret data for actionable insights
- Prior experience managing budgets for large-scale marketing campaigns is preferred