Lead Otodata’s go-to-market transformation from Montreal, using customer segmentation, revenue operations, and cross-functional programme leadership to deliver results.Reporting to the CEO, the Director of Strategic Initiatives leads major value creation plan projects. You will redesign commercial coverage, establish inside sales, and connect growth priorities with product and engineering capacity. The role also manages governance across the programme.Key Responsibilities:
Operationalise customer segmentation, account ownership, and coverage modelsStand up inside sales and redesign cross-functional handoffsDesign renewals, lifecycle, and sales compensation programmesEstablish commercial data baselines, KPIs,



and dashboardsRun governance for go-to-market initiatives and decisionsRequirements:
Track record delivering go-to-market or commercial transformationSeven to twelve years combining consulting and operating experienceStrong programme management across cross-functional initiativesAbility to model opportunities, compensation, unit economics, and EBITDAExecutive communication with CEOs, boards, and investorsBring hands-on transformation leadership, analytical discipline, and executive credibility to Otodata’s evolving commercial strategy and value creation plan.
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📌 Director Go To Market Transformation (Winnipeg)
🏢 Otodata Industrial Gas
📍 Winnipeg