Lead guest communications strategy and content governance for Rocky Mountaineer and Canyon Spirit from Armstrong Collective’s Vancouver office. Hybrid work supports cross-functional collaboration.The Senior Manager owns guest-facing communications across both travel brands and every journey stage. This people leader develops communication frameworks, manages content, and partners with Operations, Marketing, Technology, and Corporate Communications. The role uses guest insights, business metrics, and Salesforce Marketing Cloud experience to improve communication effectiveness and guest outcomes.Key Responsibilities:
Develop enterprise guest communication strategy across travel touchpointsGovern templates, content libraries, standards, and performance measuresLead pre-arrival, onboard, station, and service recovery communicationsPlan messaging for disruptions,



seasonal updates, and operational changesPresent communication insights and recommendations to senior leadershipRequirements:
Eight-plus years in guest communications, customer experience, or content strategyFive-plus years leading and developing high-performing teamsDegree or diploma in communications, marketing, hospitality, or businessExperience with governance, KPIs, reporting, and multi-channel strategiesAvailability for weekends, statutory holidays, and travel up to four daysBring strategic communication leadership, content expertise, and guest insight capabilities to Armstrong Collective’s multi-brand travel experience.
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📌 Senior Guest Communications Manager (Winnipeg)
🏢 Armstrong Collective
📍 Winnipeg