Lead B2B SaaS marketing from Canada remotely, combining go-to-market strategy with AI, analytics, and demand generation expertise. Travel supports industry events, client meetings, and leadership sessions.

As Vice President of Marketing, you will report to the Chief Revenue Officer and shape a data-driven organization. Your scope includes pipeline growth, brand strategy, digital performance, customer expansion, and Sales Development. You will align marketing investment with commercial priorities while communicating results to executives and the Board.

Key Responsibilities:

Define go-to-market strategy aligned with revenue and profitable growth

Own marketing plans, budgets, attribution, and performance reporting

Build demand generation across digital, ABM, events, and partnerships

Lead SDR alignment, handoffs, messaging,



and qualified chance conversion

Develop AI, SEO, AEO/GEO, and marketing technology strategies

Requirements:

Bachelor's degree in Marketing, Business, or related field

10+ years in B2B marketing and five senior leadership years

Private equity-backed business and Board reporting experience

Expertise in digital marketing, analytics, attribution, Salesforce, and HubSpot

Experience leading multidisciplinary teams, SDR functions, and enterprise ABM

Bring executive judgment, commercial fluency, and measurable marketing leadership to a remote Canadian B2B SaaS organization.

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📌 VP of Marketing - Remote (Toronto)
🏢 Jobgether
📍 Toronto