We're a Nova Scotia company behind some of Atlantic Canada's fastest-growing beverage brands, including Blue Lobster, Annapolis Cider Company, and Cape Breton Beverages (manufacturer and distributor of brands including Pepsi, Gatorade, and Alani Nu).
We're a team that moves quickly, tries new things, and believes great marketing comes from creativity, not red tape. One day we're filming content on a beach, the next we're launching a product, running a tasting event, or jumping on a trend before it peaks.
We make award-winning spirits and beverages, but we're really in the business of building brands people genuinely connect with.
You'll own the day-to-day social media and community presence for three growing brands. You'll help shape the strategy, social approach with the Director of Marketing, build the calendars, make much of the content yourself, and decide and manage what goes live. Think in-house creator with a strategist's brain.
This role is part creative, part strategist, part community builder. You'll lead our creator and influencer partnerships and keep social in step with business priorities and our events. You'll work closely with sales, brand, and leadership so social supports what the business is trying to do.
You'll also lend a hand on broader marketing priorities, from product launches and campaigns to creative assets and sales support, as needs evolve.
This is a remote-first role based in Halifax, NS. You'll work from home most days and be on-site for shoots, events, and team days, so you'll need to live in the Halifax area.
Social Media & Content (80%)

Own the organic social strategy for Blue Lobster, Annapolis Cider Company, and Cape Breton Beverages across Instagram, TikTok, Facebook, and LinkedIn.
Build and manage a content calendar for each brand, including product launches, seasonal campaigns, retail priorities,



and requests from across the business.
Define each brand's content pillars and protect its voice, tone, and visual identity.
Keep an organized, searchable asset library and plan how valuable content gets repurposed.
Support wider marketing projects as needed, including campaign coordination, product launches, and keeping creative and sales materials organized and current.
Concept, film, edit, design, and create content that feels native to each platform.
Capture high-quality photo and video content using a company-provided smartphone or camera, depending on what best suits the content. Photography experience is an asset.
Brief and direct photographers, videographers, designers, and co-op students when a project needs more than a phone. calls for additional or specialized creative support.
Test formats, hooks, and platform features; Share regular insights and recommendations with the marketing team and leadership.
Use Meta Ads Manager and other paid social tools to boost top-performing content and support paid campaigns alongside the marketing team. team; bring experience in paid advertising or a genuine commitment to learning, testing, optimizing, and mastering it over time.
Community

Lead community management across comments, DMs, reviews, and mentions, and set the tone for how each brand responds.
Handle customer concerns, escalating to leadership when needed.
Make sure all content follows responsible alcohol marketing practices,



including age-gating and responsible-consumption messaging.
Creators, Partnerships & Events (20%)

Find creators who fit each brand for UGC, brand partnerships, and longer-term ambassador relationships.
Manage outreach, briefs, agreements, and follow-through so every collaboration feels true to the brand.
Plan and host influencer nights and creator events.
Help manage our campus ambassador program: stay aligned with ambassadors' events and the content they create and repurpose the best of it across our social platforms.
Events

Work with our events lead to connect business priorities and upcoming events to the social calendar.
Attend larger events and activations to capture photo and video content.
Promote events on social before, during, and after.
Have 2-3 years' experience managing social for a brand or agency.
Have owned a content calendar and juggled requests from different teams.
Have run creator or influencer partnerships, from finding the right people to finished content.
Are familiar with filming, editing, and design, and understand tools like CapCut, Adobe, Canva, and AI tools.
Understand Have experience with Meta Business Suite and Ads manager or be genuinely motivated to learn and have hands-on experience running or supporting master paid social ads. advertising, including audience targeting, creative testing, optimization, and reporting.
Take pride in the quality and accuracy of your work, follow through on commitments, take accountability for results, and treat teammates and partners with integrity and respect.
Live in the Halifax area and are up for events, including some evenings and weekends.
Are of legal drinking age (19+), since you'll be working with alcohol brands and event sampling.

📌 Work Remotely ~Social Media Marketing Specialist (Ottawa)
🏢 Nova Scotia Spirit
📍 Ottawa