Lead programmatic strategy and activation remotely for Directive Consulting, using DSP expertise and performance analysis to drive B2B growth. Own a pivotal leadership function.

As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic service offerings and shape department strategy. The role combines campaign planning, KPI measurement, partner management, and people leadership. You will support SaaS and B2B clients through integrated paid and organic channel perspectives.

Key Responsibilities:

Develop and execute comprehensive programmatic strategies

Align initiatives with cross-functional business objectives

Define KPIs and analyze campaign performance

Manage programmatic partners, vendors, and platforms





Share industry insights as an internal thought leader

Requirements:

Seven-plus years in programmatic roles

Two-plus years managing, coaching, and inspiring people

Experience growing B2B or SaaS clients above $50k monthly budgets

Hands-on DSP campaign building and optimization expertise

Programmatic planning, measurement, ABM, and presentation experience

Bring programmatic leadership, analytical rigor, DSP expertise, and cross-functional communication to Directive Consulting’s growing department.

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📌 Associate Planning Manager (Toronto)
🏢 Directive
📍 Toronto