Company Overview About Us: At Rodan Energy, our mission is Making Sustainable, Attainable.As a leading North American energy services company, we provide innovative energy solutions that help
Permanent
Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross‑functionally with Sales, Product, and Customer Success to drive measurable growth.
Strategy & Leadership • Develop and execute a focused marketing strategy aligned to business objectives and revenue goals • Act as a member of the corporate leadership team, contributing to departmental planning and decision‑making • Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment • Lead cross‑functional collaboration with internal teams and external consultants
Brand, Content & Communications • Define and elevate Rodan’s brand voice across all channels and assets • Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social) • Oversee PR strategy and media relations, including agency management
Demand Generation & Performance • Own and scale a multi‑channel demand engine (email, digital, paid, events, partnerships) • Drive booked meetings for sellers as a core performance KPI • Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution • Optimize the marketing tech stack and implement scalable campaign processes




Cross‑functional Collaboration • Work closely with Sales, Product, and Customer Success to align messaging and GTM plans • Provide marketing insights to inform product development, pricing, and customer experience initiatives • Manage and collaborate with internal teams and external consultants to execute marketing initiatives
8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries • Demonstrated success building or scaling a modern marketing function • Proven ability to lead brand, content, and demand generation strategies with measurable impact • Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management • Prior success leading growth through account based marketing strategies • Exceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong asset • Experience managing agencies, contractors, and cross‑functional stakeholders • Thrives in a dynamic, fast‑growth environment; entrepreneurial and resourceful • Bachelor’s degree in Marketing, Communications, Business, or related field a preference but not required
Hybrid - Mississauga HQ (3 days per week expected)
Salary Range: $120,000k - $150,000k • Comprehensive health and wellness benefits • Flexible hybrid or remote work workplace • Generous vacation, wellness days, and annual learning and development budget
Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.

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