About Cirrus Consulting Group

For over 30 years, Cirrus Consulting Group has been North America's leading firm in healthcare real estate and office lease negotiation. We help dentists and medical professionals secure leases that protect their practices and drive their success, and our results speak for themselves.

We also educate. Cirrus hosts CE-accredited courses for the Academy of General Dentistry, giving dentists the knowledge they need to make smarter real estate decisions. Every webinar and seminar we run reaches practice owners at key moments in their careers.

Our team runs on entrepreneurial energy, deep expertise and a commitment to our clients. We move fast, collaborate closely, and invest in people who want to grow. Bring your ideas, and we'll give you the room to make them happen.

About the Role:

We're hiring a Senior Lead Generation Specialist to own the engine that fills our sales pipeline. This is a hands-on, senior role where every marketing effort is measured by the leads it generates. You'll turn our events, channel partners and campaigns into a steady flow of qualified, sales-ready leads across Canada and the U.S.

· Generate the pipeline: own B2B lead generation across Canada and the U.S., turning event attendees, partner referrals and campaign responses into qualified, sales-ready opportunities for our sales consulting team.

· Run events that convert: plan, launch and evolve our CE-accredited webinars and seminars for practice owners in Canada and the U.S., from registration through live delivery and lead conversions.

· Turn partners into lead sources:



deepen relationships with our existing Fortune 500 contracted channel partners and develop new channel partners, dental associations and industry groups to create a steady flow of referrals.

· Lead our content strategy: turn our lease expertise into blogs, podcasts, video and social content doctors engage with.

Key Responsibilities:

· Meta advertising: planning, building and optimizing lead generation campaigns on Facebook and Instagram (Meta Ads Manager, Lead Ads, Pixel and audience targeting)

· Social media: growing and managing our LinkedIn, Facebook and Instagram channels to engage practice owners and channel partners

· Websites: updating and optimizing website and blog pages, landing pages and forms for lead conversion and SEO

· Email automation: building segmented campaigns and automated nurture sequences working with our current tech stack

· Campaign analytics: tracking and reporting performance across all tools, platforms and campaigns

· Content marketing: creating blogs, case studies, webinar content, podcasts, video and social posts that attract and convert practice owners

Qualifications:

· At least 5 years of B2B marketing experience with a focus on lead generation, including at least 3 years in event and project management

· Bachelor's degree in business administration,



marketing or a related program

· A proven track record of hitting lead generation targets and delivering measurable pipeline, especially from webinars, events and channel partners

· Demonstrated ability to forge and manage strong channel partner relationships that produce referrals

· Hands-on experience with email automation

· Up-to-date knowledge of Meta's current algorithms

· Excellent written and verbal communication

· Comfort with data: you let numbers drive decisions

· Creative, motivated and organized, with strong attention to detail

· Able to work under pressure, meet tight deadlines and take initiative, whether working independently or as part of a team

Perks and Benefits:

- Extended health, dental, and vision care
- Life insurance
- Wellness and employee assistance programs
- Paid time off
- Company events and team socials

Cirrus Consulting Group is an all-inclusive, equal prospect employer. For any accommodations during the hiring process please contact Human Resources.

Benefits:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- Vision care
- Work from home

Application question(s):

- How many years of B2B lead generation experience do you have?
- How many years of event management experience do you have, including webinars?
- How many years of Email Automation experience do you have?
- Are you able to reliably commute to Downtown Toronto?
- What are your salary expectations?

Work Location: Hybrid remote in Toronto, ON M4Y 1Z9

📌 Senior Lead Generation Specialist (Old Toronto)
🏢 Cirrus Consulting Group
📍 Old Toronto