Key Responsibilities1. Product Strategy & Product-Market Fit

- Own the product vision, strategy, and roadmap.

- Identify and continuously improve Product-Market Fit.

- Conduct user research, customer interviews, and behavioral analysis.

- Identify unmet needs across beginner, intermediate, and professional traders.

- Optimize the user journey from learning to strategy discovery, community engagement, and eventually trade execution.

- Find the product's core Aha Moment and optimize time to value.

- Prioritize features based on customer impact, business value, and growth potential.

2. Virality, Network Effects & Product-Led Growth

- Design organic growth loops directly into the product.

- Develop sharing, referral, and collaboration mechanisms that drive user acquisition.

- Build network effects between traders, strategy creators, and followers.

- Create social features that encourage users to invite and engage with other traders.

- Explore gamification, leaderboards, achievements, challenges, and trader recognition.

- Develop product-driven acquisition strategies that reduce dependency on paid advertising.

- Understand how successful consumer apps generate self-sustaining growth.

3. Retention & User Engagement

- Own user activation, engagement, and retention.

- Build experiences that make the platform valuable as part of traders' daily routines.

- Analyze cohort retention, churn, engagement frequency, and feature adoption.

- Develop personalized onboarding and user experiences.

- Identify and improve the core behaviors associated with long-term retention.





- Apply behavioral psychology and habit-formation principles to create meaningful recurring value.

4. Social Trading & Trader Monetization

- Develop experiences that make discovering and evaluating traders and strategies intuitive.

- Optimize connected-account experiences, trading analytics, and performance tracking.

- Design transparent trader profiles and strategy discovery systems.

- Build community and social trading features.

- Improve how eligible profitable traders can share their expertise and monetize their contributions.

- Design trust, transparency, and risk-awareness features across the ecosystem.

5. Product Analytics & Experimentation

- Establish a data-driven product culture.

- Define and own product KPIs across activation, retention, engagement, virality, and monetization.

- Implement event tracking, cohort analysis, funnel analytics, and user segmentation.

- Lead experimentation and A/B testing.

- Validate product hypotheses through rapid testing.

- Make product decisions based on user insights, evidence, and measurable results.

6. Product Development & Leadership

- Lead product managers and designers while collaborating closely with engineering.

- Work directly with our CTO to turn product strategy into execution.





- Establish productive product discovery and development processes.

- Balance rapid experimentation with product quality and scalability.

- Build a high-performance product organization.

- Help define the long-term product evolution toward an integrated brokerage experience.

Required Experience

We are specifically looking for someone who has already built and scaled successful consumer applications.

- Proven experience building or significantly scaling a viral, high-engagement consumer application.

- Must have personally contributed to the growth of at least one successful consumer product.

- Deep understanding of Product-Market Fit, activation, retention, and engagement.

- Strong knowledge of Product-Led Growth, viral loops, and network effects.

- Demonstrated ability to improve product metrics through measurable initiatives.

- Experience with cohort analysis, experimentation, onboarding optimization, and product analytics.

- Strong understanding of consumer psychology and behavioral product design.

- Ability to lead cross-functional teams and execute quickly.

- Entrepreneurial mindset with strong ownership and accountability.

Strongly Preferred

- Experience scaling consumer products to hundreds of thousands or millions of users.

- Background in fintech, trading, consumer social platforms, marketplaces, gaming, or EdTech.

- Experience building community-driven or creator-monetization products.

- Previous founder, Head of Product, VP Product, or CPO experience.

- Experience taking products from zero to Product-Market Fit.

#INDCAN

📌 Chief Product Officer (Montreal)
🏢 W3Global Canada
📍 Montreal